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More about the book
'The Dynamics of Persuasion' offers a comprehensive & up-to-date introduction to persuasive communication & attitude change. Offering a thorough discussion of classic & contemporary theories of persuasion, this text explores the structure & functions of attitudes, consistency between attitude & behaviour, & issues in attitude measurement.
Book purchase
Routledge Communication: The Dynamics of Persuasion, Richard M. Perloff
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Good
- Price
- €12.49
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