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Routledge Communication: The Dynamics of Persuasion
Communication and Attitudes in the 21st Century - 5th Edition
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'The Dynamics of Persuasion' offers a comprehensive & up-to-date introduction to persuasive communication & attitude change. Offering a thorough discussion of classic & contemporary theories of persuasion, this text explores the structure & functions of attitudes, consistency between attitude & behaviour, & issues in attitude measurement.
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Routledge Communication: The Dynamics of Persuasion, Richard M. Perloff
- Language
- Released
- 2013
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- (Paperback)
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- Title
- Routledge Communication: The Dynamics of Persuasion
- Subtitle
- Communication and Attitudes in the 21st Century - 5th Edition
- Language
- English
- Authors
- Richard M. Perloff
- Publisher
- Routledge
- Released
- 2013
- Format
- Paperback
- Pages
- 568
- ISBN10
- 0415507421
- ISBN13
- 9780415507424
- Series
- Tags
- Non-Fiction, Social Sciences, Textbooks, Psychology, USA, Linguistics, Communication, Social Psychology, Mass Media, Psychological Aspects
- Rating
- 3.9 out of 5
- Description
- 'The Dynamics of Persuasion' offers a comprehensive & up-to-date introduction to persuasive communication & attitude change. Offering a thorough discussion of classic & contemporary theories of persuasion, this text explores the structure & functions of attitudes, consistency between attitude & behaviour, & issues in attitude measurement.