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- 172 pages
- 7 hours of reading
More about the book
Case studies of twenty-five companies that have designed successful Internet projects mark a comprehensive discussion of the marketing possibilities offered by the Internet, based on Arthur Anderson's "Best Practice" techniques, and includes inventive and practical advice. 20,000 first printing.
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The Clickable Corporation, Jonathan Rosenoer, Douglas Armstrong, J. Russell Gates
- Language
- Released
- 1999
- Binding
- (Hardcover)
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- Title
- The Clickable Corporation
- Subtitle
- Successful Strategies for Capturing the Internet Advantage
- Language
- English
- Publisher
- The Free Press
- Released
- 1999
- Format
- Hardcover
- Pages
- 172
- ISBN10
- 0684855534
- ISBN13
- 9780684855530
- Series
- Categories
- Tags
- Business, USA, Internet, Industry, Computer Networks
- Rating
- 3.2 out of 5
- Description
- Case studies of twenty-five companies that have designed successful Internet projects mark a comprehensive discussion of the marketing possibilities offered by the Internet, based on Arthur Anderson's "Best Practice" techniques, and includes inventive and practical advice. 20,000 first printing.