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- 456 pages
- 16 hours of reading
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This updated edition has been given an international flavour, including more European coverage, a new chapter on international planning, and a new case study with specimen answers.
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Marketing Management, Geoffrey A. Lancaster, Massingham Lester
- Language
- Released
- 2001
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Marketing Management
- Subtitle
- Third Edition
- Language
- English
- Publisher
- McGraw-Hill Inc.,US
- Released
- 2001
- Format
- Paperback
- Pages
- 456
- ISBN10
- 0077097521
- ISBN13
- 9780077097523
- Series
- Description
- This updated edition has been given an international flavour, including more European coverage, a new chapter on international planning, and a new case study with specimen answers.