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- 456 pages
- 16 hours of reading
More about the book
This updated edition has been given an international flavour, including more European coverage, a new chapter on international planning, and a new case study with specimen answers.
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Marketing Management, Geoffrey A. Lancaster, Massingham Lester
- Language
- Released
- 2001
- product-detail.submit-box.info.binding
- (Paperback)
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