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The book analyses all aspects of corporate communication, including external elements like corporate ads and corporate identity, as well as the equally important and often neglected areas of staff and community relations.
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Company Image and Reality, David E. Bernstein
- Language
- Released
- 1986
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Company Image and Reality
- Subtitle
- a critique of corporate communications
- Language
- English
- Authors
- David E. Bernstein
- Publisher
- Cassell
- Released
- 1986
- Format
- Paperback
- ISBN10
- 0304318787
- ISBN13
- 9780304318780
- Series
- Rating
- 4.5 out of 5
- Description
- The book analyses all aspects of corporate communication, including external elements like corporate ads and corporate identity, as well as the equally important and often neglected areas of staff and community relations.