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Marketing Lessons from the Grateful Dead
What Every Business Can Learn from the Most Iconic Band in History
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The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.
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Marketing Lessons from the Grateful Dead, David Meerman Scott, Brian Halligan
- Language
- Released
- 2010
- product-detail.submit-box.info.binding
- (Hardcover)
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