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More about the book
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?
Book purchase
The Expressive Organization, Majken Schultz, Mary Jo Hatch, Mogens Holten Larsen
- Language
- Released
- 2000
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Very Good
- Price
- €1.39
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- Title
- The Expressive Organization
- Subtitle
- Linking Identity, Reputation, and the Corporate Brand
- Language
- English
- Publisher
- Oxford University Press
- Released
- 2000
- Format
- Paperback
- Pages
- 320
- ISBN10
- 0198297793
- ISBN13
- 9780198297796
- Series
- Tags
- Non-Fiction, Business, Business & Management, Legal Topics, Economics, Management & HR, Marketing and PR, Collected Works, Industry
- Rating
- 3.65 out of 5
- Description
- This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?