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- 232 pages
- 9 hours of reading
More about the book
Creating and Delivering Your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers.Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
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Creating and Delivering Your Value Proposition, Cindy Barnes, Helen Blakeman, David Pinder
- Language
- Released
- 2009
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Very Good
- Price
- €2.79
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- Title
- Creating and Delivering Your Value Proposition
- Subtitle
- Managing Customer Experience for Profit
- Language
- English
- Authors
- Cindy Barnes, Helen Blakeman, David Pinder
- Publisher
- Kogan Page
- Released
- 2009
- Format
- Paperback
- Pages
- 232
- ISBN10
- 0749455128
- ISBN13
- 9780749455125
- Series
- Rating
- 3.85 out of 5
- Description
- Creating and Delivering Your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers.Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.