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Economics in a Business Context

Third Edition

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  • 288 pages
  • 11 hours of reading

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Contextualising business policy in its economic, institutional and political environment, this practical text shows students how to use financial analysis as a strategic tool. The authors employ a value-added accounting framework to describe how modern businesses compete in an international context and highlight the factors that influence company performance. Case examples including Microsoft & Intel; Shell, Brent Spar & Nigerian Oil; the pharmaceuticals sector and pension provision are used in each chapter, to bring together different themes and theories.

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Economics in a Business Context, Colin Haslam, Alan Neale, Sukhdev Johal

Language
Released
1999
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Title
Economics in a Business Context
Subtitle
Third Edition
Language
English
Released
1999
Format
Paperback
Pages
288
ISBN10
1861524005
ISBN13
9781861524003
Series
Description
Contextualising business policy in its economic, institutional and political environment, this practical text shows students how to use financial analysis as a strategic tool. The authors employ a value-added accounting framework to describe how modern businesses compete in an international context and highlight the factors that influence company performance. Case examples including Microsoft & Intel; Shell, Brent Spar & Nigerian Oil; the pharmaceuticals sector and pension provision are used in each chapter, to bring together different themes and theories.