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Behind Collections

Graphic Design and Promotion for Fashion Brands

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Lookbooks, show invitations, packaging and gift cards are important tools for communicating a fashion brands' aesthetic and point of view. Art directors and graphics designers collaborate with fashion designers, stylists, make-up artists, and photographers to create inspiring campaigns for each new collection. Behind Collections compiles an impressive range of creative and artistic promotional material designed for the fashion world. Designs for Herm s, Acne Studios, American Apparel, Mulberry, Jean Paul Gaultier, Basso & Brooke and many others are featured.

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Behind Collections, Gingko Press, Viction workshop

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Released
2014
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Title
Behind Collections
Subtitle
Graphic Design and Promotion for Fashion Brands
Language
English
Publisher
Gingko Press
Released
2014
Format
Paperback
Pages
256
ISBN10
9881222745
ISBN13
9789881222749
Series
Rating
4.35 out of 5
Description
Lookbooks, show invitations, packaging and gift cards are important tools for communicating a fashion brands' aesthetic and point of view. Art directors and graphics designers collaborate with fashion designers, stylists, make-up artists, and photographers to create inspiring campaigns for each new collection. Behind Collections compiles an impressive range of creative and artistic promotional material designed for the fashion world. Designs for Herm s, Acne Studios, American Apparel, Mulberry, Jean Paul Gaultier, Basso & Brooke and many others are featured.