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"Focus groups present a natural environment for research but they are often under-used as a research tool. This practical guide takes a step-by-step look at focus group research, from selecting the participants and asking the right questions, to developing a focus group and analysing the data produced."--BOOK JACKET.
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Using Focus Groups in Research, Lia Litosseliti
- Language
- Released
- 2003
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Damaged
- Price
- €1.19
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- Title
- Using Focus Groups in Research
- Language
- English
- Authors
- Lia Litosseliti
- Publisher
- Continuum
- Released
- 2003
- Format
- Paperback
- Pages
- 104
- ISBN10
- 0826464726
- ISBN13
- 9780826464729
- Series
- Rating
- 3.4 out of 5
- Description
- "Focus groups present a natural environment for research but they are often under-used as a research tool. This practical guide takes a step-by-step look at focus group research, from selecting the participants and asking the right questions, to developing a focus group and analysing the data produced."--BOOK JACKET.