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More about the book
"Focus groups present a natural environment for research but they are often under-used as a research tool. This practical guide takes a step-by-step look at focus group research, from selecting the participants and asking the right questions, to developing a focus group and analysing the data produced."--BOOK JACKET.
Book purchase
Using Focus Groups in Research, Lia Litosseliti
- Language
- Released
- 2003
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Damaged
- Price
- €4.56
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