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More about the book
Discusses the background and role of advertising; planning, creating, and managing advertising; and using television and radio as well as print media and direct mail.
Book purchase
Kleppner's Advertising Procedure - Tenth Edition, Otto Kleppner, J. Thomas Russell, Glenn Verrill, W. Ronald Lane
- Language
- Released
- 1987
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Good
- Price
- €13.49
Payment methods
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