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- 616 pages
- 22 hours of reading
More about the book
As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.
Book purchase
The Routledge Companion to Contemporary Brand Management, Francesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson
- Language
- Released
- 2016
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Damaged
- Price
- €12.08
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- Title
- The Routledge Companion to Contemporary Brand Management
- Language
- English
- Publisher
- Taylor & Francis Ltd
- Released
- 2016
- Format
- Hardcover
- Pages
- 616
- ISBN10
- 0415747902
- ISBN13
- 9780415747905
- Series
- Tags
- Non-Fiction, Business, Business & Management, Economics, Management & HR, Marketing and PR, Collected Works, Research
- Rating
- 4.5 out of 5
- Description
- As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.