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More about the book
A description of core marketing techniques which focuses on the principle of establishing, maintaining and enhancing profitable customer relationships.
Book purchase
New Marketing Practice, David Mercer
- Language
- Released
- 1997
- Binding
- (Paperback),
- Book condition
- Good
- Price
- €4.39
Payment methods
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- Title
- New Marketing Practice
- Subtitle
- Rules for Success in a Changing World
- Language
- English
- Authors
- David Mercer
- Publisher
- Penguin UK
- Released
- 1997
- Format
- Paperback
- Pages
- 304
- ISBN10
- 0140240780
- ISBN13
- 9780140240788
- Series
- Tags
- Non-Fiction, Business, Business & Management, Economics, Management & HR, Marketing and PR, Performing Arts
- Rating
- 3.25 out of 5
- Description
- A description of core marketing techniques which focuses on the principle of establishing, maintaining and enhancing profitable customer relationships.