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- 646 pages
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The fifth edition of this book attempts to build upon prior knowledge and experience of the subject area to make clear how it relates to other disciplines and managerial functions rather than perpetuating a myth of disciplinary independence.
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Marketing Introductory Text - 5th Edition, Michael John Baker
- Language
- Released
- 1991
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Marketing Introductory Text - 5th Edition
- Language
- English
- Authors
- Michael John Baker
- Publisher
- Palgrave Macmillan
- Released
- 1991
- Format
- Paperback
- Pages
- 646
- ISBN10
- 0333556860
- ISBN13
- 9780333556863
- Series
- Rating
- 2 out of 5
- Description
- The fifth edition of this book attempts to build upon prior knowledge and experience of the subject area to make clear how it relates to other disciplines and managerial functions rather than perpetuating a myth of disciplinary independence.