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Parameters
- 646 pages
- 23 hours of reading
More about the book
The fifth edition of this book attempts to build upon prior knowledge and experience of the subject area to make clear how it relates to other disciplines and managerial functions rather than perpetuating a myth of disciplinary independence.
Book purchase
Marketing Introductory Text - 5th Edition, Michael John Baker
- Language
- Released
- 1991
- product-detail.submit-box.info.binding
- (Paperback)
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