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Becoming a Category of One
How Extraordinary Companies Transcend Commodity and Defy Comparison - Revised and Updated, 2nd Edition
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A revised and updated edition of the bestselling no-nonsense guide to beating the competition. -Publisher's Weekly Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success.
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Becoming a Category of One, Joe Calloway
- Language
- Released
- 2009
- Binding
- (Paperback)
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- Title
- Becoming a Category of One
- Subtitle
- How Extraordinary Companies Transcend Commodity and Defy Comparison - Revised and Updated, 2nd Edition
- Language
- English
- Authors
- Joe Calloway
- Publisher
- John Wiley and Sons Ltd
- Released
- 2009
- Format
- Paperback
- Pages
- 272
- ISBN10
- 0470496355
- ISBN13
- 9780470496350
- Series
- Tags
- Business, USA, Leadership
- Rating
- 4.05 out of 5
- Description
- A revised and updated edition of the bestselling no-nonsense guide to beating the competition. -Publisher's Weekly Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success.