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This text provides step-by-step guidelines for implementing customer relationship management (CRM) throughout an organization. This book explains: the benefits of CRM, the planning, change management, business metrics and analytics, systems and technology, and measuring the impact of CRM.
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The Customer Differential, Melinda Nykamp
- Language
- Released
- 2001
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- The Customer Differential
- Subtitle
- The Complete Guide to Implementing Customer Relationship Management
- Language
- English
- Authors
- Melinda Nykamp
- Publisher
- AMACOM
- Released
- 2001
- Format
- Hardcover
- Pages
- 212
- ISBN10
- 081440622X
- ISBN13
- 9780814406229
- Series
- Description
- This text provides step-by-step guidelines for implementing customer relationship management (CRM) throughout an organization. This book explains: the benefits of CRM, the planning, change management, business metrics and analytics, systems and technology, and measuring the impact of CRM.