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More about the book
This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.
Book purchase
Innovation Management and New Product Development, Paul C. Trottier
- Language
- Released
- 2008
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Damaged
- Price
- €3.57
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