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This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.
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Innovation Management and New Product Development, Paul C. Trottier
- Language
- Released
- 2008
- Binding
- (Paperback)
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- Title
- Innovation Management and New Product Development
- Subtitle
- 4th Edition
- Language
- English
- Authors
- Paul C. Trottier
- Publisher
- Pearson College Div
- Released
- 2008
- Format
- Paperback
- Pages
- 581
- ISBN10
- 0273713159
- ISBN13
- 9780273713159
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, University Textbooks, Management & HR, Innovation
- Rating
- 3.4 out of 5
- Description
- This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.