Wiley Series in Survey Methodology: Survey Methodology

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Praise for the First Edition highlights the book's valuable contribution to synthesizing current research and identifying future investigation areas within the survey process. The new edition continues to present essential survey methodology topics and techniques, updated by six world-renowned authors. It offers emerging approaches to survey research and comprehensive coverage of major considerations for designing and conducting sample surveys. Key topics include sampling frame evaluation, sample design, questionnaire development, question evaluation, alternative data collection modes, interviewing, nonresponse, post-collection data processing, and maintaining scientific integrity. The Second Edition addresses advances in research and technology with updated explanations of sampling frame issues for mobile and web surveys, new insights on nonresponse rates and errors, and a restructured discussion of ethical issues, emphasizing privacy and informed consent. It also includes the latest findings on effective questionnaire development techniques, 50% more exercises at the end of each chapter, and an expanded FAQ chapter addressing concerns with newly established methods. Providing valuable perspectives on modern survey methods, this edition is ideal for upper-undergraduate and graduate survey research courses and serves as an indispensable reference for practicing survey methodologists and professionals utilizing survey resea