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Successful Customer Relationship Marketing
New Thinking, New Strategies, New Tools for Getting Closer to Your Customers
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This is essential reading for marketing, customer care and IT directors and for students.
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Successful Customer Relationship Marketing, Merlin Stone, Bryan Foss
- Language
- Released
- 2001
- Binding
- (Hardcover)
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- Title
- Successful Customer Relationship Marketing
- Subtitle
- New Thinking, New Strategies, New Tools for Getting Closer to Your Customers
- Language
- English
- Authors
- Merlin Stone, Bryan Foss
- Publisher
- Kogan Page Business Books
- Released
- 2001
- Format
- Hardcover
- Pages
- 448
- ISBN10
- 0749435798
- ISBN13
- 9780749435790
- Series
- Categories
- Tags
- Business, Technology
- Description
- This is essential reading for marketing, customer care and IT directors and for students.