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Monograph on the public interest issues facing marketing management in the USA - includes theoretical considerations, social implications, ethics, environmental problems, marketing functions in the public sector, etc. References.
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Social Aspects of Marketing, Frederick E. Webster Jr.
- Language
- Released
- 1974
- Binding
- (Paperback)
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- Title
- Social Aspects of Marketing
- Language
- English
- Authors
- Frederick E. Webster Jr.
- Publisher
- Prentice-Hall
- Released
- 1974
- Format
- Paperback
- Pages
- 128
- ISBN10
- 013815449X
- ISBN13
- 9780138154493
- Series
- Description
- Monograph on the public interest issues facing marketing management in the USA - includes theoretical considerations, social implications, ethics, environmental problems, marketing functions in the public sector, etc. References.