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The three films of the Star Wars saga rank among the most popular of the modern era, with ticket and merchandise sales in excess of three billion dollars. The first illustrated Star Wars book to feature the multitude of merchandising spin-offs generated by the film offers a complete overview of a modern marketing extravaganza. Full-color photographs throughout.
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Star Wars, Stephen J. Sansweet
- Language
- Released
- 1992
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Star Wars
- Subtitle
- From Concept to Screen to Collectible
- Language
- English
- Authors
- Stephen J. Sansweet
- Publisher
- Chronicle Books
- Released
- 1992
- Format
- Paperback
- Pages
- 132
- ISBN10
- 0811800962
- ISBN13
- 9780811800969
- Series
- Description
- The three films of the Star Wars saga rank among the most popular of the modern era, with ticket and merchandise sales in excess of three billion dollars. The first illustrated Star Wars book to feature the multitude of merchandising spin-offs generated by the film offers a complete overview of a modern marketing extravaganza. Full-color photographs throughout.