Using Mobile Messaging Applications

More about the book

Using Messaging Applications is your essential guide for introducing Mobile Messaging Applications this year. The authors, with extensive real-world experience in creating and deploying messaging solutions for various companies, provide a comprehensive resource for corporate decision-making and practical implementation. This guide is particularly beneficial for retailers, corporates, application developers, mobile operators, venture capitalists, and analysts. Simon Buckingham, CEO of Mobile Streams, emphasizes that it covers everything needed to develop a wireless strategy based on MMS, EMS, and SMS, along with implementation guidance. The book is practical, hands-on, and accessible, offering insights into enhancing customer relationships and marketing through mobile technology. It also details how to leverage mobile to improve business processes and internal communication. Featuring over 50 cutting-edge case studies from around the globe, the focus is on current trends (SMS) and future developments (MMS). Ajit Jaokar and Russell Buckley, recognized authorities on messaging applications, have collaborated on this work after their successful partnership at ZagMe, a pioneering location-based advertising channel that executed over 1500 mobile marketing campaigns for major brands like Burger King and HMV.