Parameters
- 384 pages
- 14 hours of reading
More about the book
Internet A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the online element of any contemporary marketing role, Internet Marketing covers all the key topics, including search engine optimization and social media marketing, before moving on to consider the internet as part of an integrated marketing strategy. With real-world case studies to illustrate e-marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake internet marketing across a variety of organizations.
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Internet Marketing, Alan Charlesworth
- Language
- Released
- 2009
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Good
- Price
- €5.19
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- Title
- Internet Marketing
- Subtitle
- A Practical Approach
- Language
- English
- Authors
- Alan Charlesworth
- Publisher
- Routledge
- Released
- 2009
- Format
- Paperback
- Pages
- 384
- ISBN10
- 0750686847
- ISBN13
- 9780750686846
- Series
- Tags
- Non-Fiction, Social Sciences, Business, Business & Management, Technology & Engineering, Computers & Internet, Marketing & Sales, Guides, Internet
- Description
- Internet A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the online element of any contemporary marketing role, Internet Marketing covers all the key topics, including search engine optimization and social media marketing, before moving on to consider the internet as part of an integrated marketing strategy. With real-world case studies to illustrate e-marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake internet marketing across a variety of organizations.