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A guidebook to understanding foreign cultures and conducting successful cross- cultural business. This book presents an introduction to the prevalent practices, behaviors, and attitudes of cultures and people around the world. It provides an analyses of 6 important global regions, and the 4 basic skills necessary for becoming culturally competent.
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Doing Business Internationally, Second Edition, Danielle Medina Walker, Thomas Walker, Joerg Schmitz, Terence Brake
- Language
- Released
- 2002
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- (Hardcover)
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- Title
- Doing Business Internationally, Second Edition
- Subtitle
- The Guide to Cross-Cultural Success
- Language
- English
- Publisher
- McGraw-Hill Education - Europe
- Released
- 2002
- Format
- Hardcover
- Pages
- 288
- ISBN10
- 0071378324
- ISBN13
- 9780071378321
- Series
- Description
- A guidebook to understanding foreign cultures and conducting successful cross- cultural business. This book presents an introduction to the prevalent practices, behaviors, and attitudes of cultures and people around the world. It provides an analyses of 6 important global regions, and the 4 basic skills necessary for becoming culturally competent.