Marketbusters

More about the book

Robust methods to identify new growth opportunities are essential for companies aiming to satisfy shareholder demands and drive career success. While many executives discuss ambitious growth plans, few achieve significant results. This hands-on guide reveals how some companies overcome obstacles to achieve explosive growth. The authors introduce "MarketBusters," strategic moves that transform profit streams, disrupt competition, and lead to substantial growth. Drawing on a three-year study, they present forty proven marketbusting moves and five overarching strategies for driving new growth: 1. Change the customer’s total experience to enhance simplicity and benefits. 2. Reconfigure products and services to ensure superiority over competitors. 3. Redefine business practices and key metrics to boost performance. 4. Anticipate or exploit industry shifts to gain a competitive edge. 5. Create a new market space to initiate market emergence. Each strategy is illustrated with real-world examples, including cautionary tales highlighting potential pitfalls. The guide offers action-oriented tools and checklists for identifying opportunities, executing strategies, and maximizing impact. It also provides advice on overcoming implementation challenges and fostering organizational alignment. With new opportunities for explosive growth on the horizon, this resource equips you with a reliable approach to achieving continuous, profitable gr