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A guide to every phase of a successful marketing exhibit, from planning to post-show follow-up. Numerous checklists and sample forms supplement sections geared to varying levels of interest and experience in the planning process, budgeting, creating and managing an exhibit, exhibit design and structure, and staff selection and training. This second edition features new chapters on international exhibits and useful computer applications. Annotation copyright Book News, Inc. Portland, Or.
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Exhibit Marketing, Edward A. Chapman, Jr.
- Language
- Released
- 1995
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Damaged
- Price
- €17.17
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- Title
- Exhibit Marketing
- Subtitle
- A Success Guide for Managers - Second Edition
- Language
- English
- Authors
- Edward A. Chapman, Jr.
- Publisher
- McGraw-Hill
- Released
- 1995
- Format
- Hardcover
- Pages
- 407
- ISBN10
- 0070112320
- ISBN13
- 9780070112322
- Series
- Tags
- Business, Economics, USA, Marketing and PR
- Description
- A guide to every phase of a successful marketing exhibit, from planning to post-show follow-up. Numerous checklists and sample forms supplement sections geared to varying levels of interest and experience in the planning process, budgeting, creating and managing an exhibit, exhibit design and structure, and staff selection and training. This second edition features new chapters on international exhibits and useful computer applications. Annotation copyright Book News, Inc. Portland, Or.