More about the book
Marc Annacchino's New Product Development maximizes returns on development investments by offering an interdisciplinary understanding of the new product development process. As the last frontier for gaining a competitive edge, New Product Development has become essential, surpassing traditional factors like functionality, quality, and reliability. This comprehensive guide covers the entire process, from initial concept and corporate goals assessment to marketing, planning, development, manufacturing, and product management. It features over 200 illustrations and includes 52 actual tools necessary for executing a development program. The accompanying CD-ROM version embeds these tools within the text, allowing readers to present and apply concepts directly to their development programs. Hyperlinks lead to a "sandbox" for saving and organizing their work, providing a practical framework for users. This resource is an invaluable investment for ensuring new product success, offering a multidimensional perspective drawn from 26 years of experience and over 40 real implementations. Additionally, it provides blueprints for organizing and documenting development programs, making it an essential tool for practitioners in the field.
Book purchase
New Product Development, Marc A. Annacchino
- Language
- Released
- 2003
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Damaged
- Price
- €21.49
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- Title
- New Product Development
- Subtitle
- From Initial Idea to Product Management
- Language
- English
- Authors
- Marc A. Annacchino
- Publisher
- Butterworth-Heinemann
- Released
- 2003
- Format
- Hardcover
- Pages
- 567
- ISBN10
- 0750677325
- ISBN13
- 9780750677325
- Series
- Description
- Marc Annacchino's New Product Development maximizes returns on development investments by offering an interdisciplinary understanding of the new product development process. As the last frontier for gaining a competitive edge, New Product Development has become essential, surpassing traditional factors like functionality, quality, and reliability. This comprehensive guide covers the entire process, from initial concept and corporate goals assessment to marketing, planning, development, manufacturing, and product management. It features over 200 illustrations and includes 52 actual tools necessary for executing a development program. The accompanying CD-ROM version embeds these tools within the text, allowing readers to present and apply concepts directly to their development programs. Hyperlinks lead to a "sandbox" for saving and organizing their work, providing a practical framework for users. This resource is an invaluable investment for ensuring new product success, offering a multidimensional perspective drawn from 26 years of experience and over 40 real implementations. Additionally, it provides blueprints for organizing and documenting development programs, making it an essential tool for practitioners in the field.