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This text takes a look at how business buzzwords detract from the real job of management. It argues that most trendy concepts are not new and explains why they always offer more than they can deliver.
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Beyond Hype, Robert G. Eccles, Nitin Nohria, James D. Berkley
- Language
- Released
- 1992
- Binding
- (Paperback)
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- Title
- Beyond Hype
- Language
- English
- Authors
- Robert G. Eccles, Nitin Nohria, James D. Berkley
- Publisher
- Harvard Business Review Press
- Released
- 1992
- Format
- Paperback
- Pages
- 304
- ISBN10
- 0875845061
- ISBN13
- 9780875845067
- Series
- Tags
- Business
- Description
- This text takes a look at how business buzzwords detract from the real job of management. It argues that most trendy concepts are not new and explains why they always offer more than they can deliver.