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Market Research Kit For Dummies , with the accompanying CD, provides readers within any organisation with the hands-on tools they need to identify, obtain, record and analyse data, whether they're developing a business plan, launching a new product or service, or revising their marketing plan.
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Marketing Research Kit For Dummies, Michael R. Hyman, Jeremy J. Sierra
- Language
- Released
- 2010
- Binding
- (Paperback)
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- Title
- Marketing Research Kit For Dummies
- Language
- English
- Authors
- Michael R. Hyman, Jeremy J. Sierra
- Publisher
- John Wiley And Sons Ltd
- Released
- 2010
- Format
- Paperback
- Pages
- 392
- ISBN10
- 047052068X
- ISBN13
- 9780470520680
- Series
- Description
- Market Research Kit For Dummies , with the accompanying CD, provides readers within any organisation with the hands-on tools they need to identify, obtain, record and analyse data, whether they're developing a business plan, launching a new product or service, or revising their marketing plan.