You'll get the exact copy in the photo
More about the book
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
Book purchase
Sonic Branding, Daniel M. Jackson, Paul Fulberg
- Language
- Released
- 2003
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Damaged
- Price
- €3.27
Payment methods
No one has rated yet.
- Title
- Sonic Branding
- Subtitle
- An Essential Guide to the Art and Science of Sonic Branding
- Language
- English
- Authors
- Daniel M. Jackson, Paul Fulberg
- Publisher
- Palgrave Macmillan
- Released
- 2003
- Format
- Hardcover
- Pages
- 201
- ISBN10
- 1403905193
- ISBN13
- 9781403905192
- Series
- Tags
- Music Theme
- Description
- Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.