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- 312 pages
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Asher's central objective--to help students become savvy consumers of polls--has only grown in importance as polling data have become more central to public and civic discourse. His trusted and brief guide offers solid grounding on polls: how the media cover them, their use in campaigns and elections, and their interpretation. Methodological aspects of polling are explained simply, in a non-technical fashion. Bringing the book fully up to date with new data and scholarship, this edition covers polls in a fragmented media environment and nontraditional approaches to polling, as well as the use of age cohorts to trace public opinion trends over time.
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Polling and the Public, Herbert Asher
- Language
- Released
- 2011
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Very Good
- Price
- €10.49
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- Title
- Polling and the Public
- Subtitle
- What Every Citizen Should Know - Eighth Edition
- Language
- English
- Authors
- Herbert Asher
- Publisher
- CQ Press College
- Released
- 2011
- Format
- Paperback
- Pages
- 312
- ISBN10
- 1604266066
- ISBN13
- 9781604266061
- Series
- Tags
- Description
- Asher's central objective--to help students become savvy consumers of polls--has only grown in importance as polling data have become more central to public and civic discourse. His trusted and brief guide offers solid grounding on polls: how the media cover them, their use in campaigns and elections, and their interpretation. Methodological aspects of polling are explained simply, in a non-technical fashion. Bringing the book fully up to date with new data and scholarship, this edition covers polls in a fragmented media environment and nontraditional approaches to polling, as well as the use of age cohorts to trace public opinion trends over time.