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American Still Life

The Jim Beam Story and the Making of the World's #1 Bourbon

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The untold story of the world's premier bourbon and the family that made it #1 reveals the intertwined histories of America's favorite whiskey and the family dynasty behind it. Jim Beam, the top-selling bourbon whiskey, boasts over five million cases sold annually. For 207 years, a Beam family member has served as master distiller, ensuring quality and upholding the family legacy. The Beams have navigated numerous challenges, including government regulation, prohibition, shifting consumer preferences, and global competition. By creating a brand synonymous with quality and consistency, they have intertwined their success with the family's reputation, establishing a lasting legacy as one of America's greatest family business dynasties. This narrative goes beyond a simple account of "America's native spirit," as designated by Congress in 1964, to explore a story of business triumph rooted in quality, innovation, branding, and adaptability. F. Paul Pacult, a highly respected authority on beverage alcohol, has contributed to numerous publications and served as an expert on whiskey, beer, and wine for the History Channel documentary America History in a Glass.

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American Still Life, F. Paul Pacult

Language
Released
2003
product-detail.submit-box.info.binding
(Hardcover),
Book condition
Good
Price
€7.49

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Title
American Still Life
Subtitle
The Jim Beam Story and the Making of the World's #1 Bourbon
Language
English
Publisher
Wiley
Released
2003
Format
Hardcover
Pages
256
ISBN10
0471444073
ISBN13
9780471444077
Series
Description
The untold story of the world's premier bourbon and the family that made it #1 reveals the intertwined histories of America's favorite whiskey and the family dynasty behind it. Jim Beam, the top-selling bourbon whiskey, boasts over five million cases sold annually. For 207 years, a Beam family member has served as master distiller, ensuring quality and upholding the family legacy. The Beams have navigated numerous challenges, including government regulation, prohibition, shifting consumer preferences, and global competition. By creating a brand synonymous with quality and consistency, they have intertwined their success with the family's reputation, establishing a lasting legacy as one of America's greatest family business dynasties. This narrative goes beyond a simple account of "America's native spirit," as designated by Congress in 1964, to explore a story of business triumph rooted in quality, innovation, branding, and adaptability. F. Paul Pacult, a highly respected authority on beverage alcohol, has contributed to numerous publications and served as an expert on whiskey, beer, and wine for the History Channel documentary America History in a Glass.