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Ernest Dichter Handbook of Consumer Motivations

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Handbook of Consumer Motivations

the psychology of the world of objects

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Ernest Dichter

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Handbook of Consumer Motivations, Ernest Dichter

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Title: Handbook of Consumer Motivations
Subtitle: the psychology of the world of objects
Language: English
Authors: Ernest Dichter
Publisher: McGraw-Hill
Format: Hardcover
Series
Tags: Non-Fiction, Textbooks, Other Textbooks