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Handbook of Consumer Motivations
the psychology of the world of objects
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Handbook of Consumer Motivations, Ernest Dichter
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- (Hardcover)
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- Title
- Handbook of Consumer Motivations
- Subtitle
- the psychology of the world of objects
- Language
- English
- Authors
- Ernest Dichter
- Publisher
- McGraw-Hill
- Format
- Hardcover
- Series
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- Other Textbooks