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- 224 pages
- 8 hours of reading
More about the book
Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.
Book purchase
CRM Unplugged, Philip Bligh, Douglas Turk, Michael E. Porter
- Language
- Released
- 2004
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Very Good
- Price
- €4.79
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- Title
- CRM Unplugged
- Subtitle
- Releasing CRM's Strategic Value
- Language
- English
- Authors
- Philip Bligh, Douglas Turk, Michael E. Porter
- Publisher
- Wiley
- Released
- 2004
- Format
- Hardcover
- Pages
- 224
- ISBN10
- 0471483044
- ISBN13
- 9780471483045
- Series
- Tags
- Description
- Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.