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The Copy Book

How 32 Of The World's Best Advertising Writers Write Their Advertising

More about the book

Now in its seventh reprint, this volume selects the world's best copywriters and asks them to explain how they work. Ranging from the serious to the seemingly glib and flippant, it features wisdom, hints and tips for the advertising industry.

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The Copy Book, British Design & Art Direction (Association)

Language
Released
2000
product-detail.submit-box.info.binding
(Paperback),
Book condition
Damaged
Price
€30.94

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Title
The Copy Book
Subtitle
How 32 Of The World's Best Advertising Writers Write Their Advertising
Language
English
Publisher
Rotovision
Released
2000
Format
Paperback
Pages
176
ISBN10
2880465931
ISBN13
9782880465933
Series
Description
Now in its seventh reprint, this volume selects the world's best copywriters and asks them to explain how they work. Ranging from the serious to the seemingly glib and flippant, it features wisdom, hints and tips for the advertising industry.