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Argues that sustainable competitive advantage can no longer be the Holy Grail for companies due to a constantly changing environment, and offers a new set of principles for winning in a volatile and uncertain marketplace.
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End of Competitive Advantage, Rita McGrath, Alex Gourlay
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Damaged
- Price
- €8.22
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- Title
- End of Competitive Advantage
- Language
- English
- Authors
- Rita McGrath, Alex Gourlay
- Publisher
- Perseus Books
- Released
- 2013
- Format
- Hardcover
- Pages
- 204
- ISBN10
- 1422172813
- ISBN13
- 9781422172810
- Series
- Tags
- Non-Fiction, Business, Business & Management, Economics, USA, Technology, Management & HR, Leadership, Entrepreneurship
- Description
- Argues that sustainable competitive advantage can no longer be the Holy Grail for companies due to a constantly changing environment, and offers a new set of principles for winning in a volatile and uncertain marketplace.