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More about the book
Argues that sustainable competitive advantage can no longer be the Holy Grail for companies due to a constantly changing environment, and offers a new set of principles for winning in a volatile and uncertain marketplace.
Book purchase
End of Competitive Advantage, Rita McGrath, Alex Gourlay
- Language
- Released
- 2013
- Binding
- (Hardcover),
- Book condition
- Damaged
- Price
- €1.61
Payment methods
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- Title
- End of Competitive Advantage
- Language
- English
- Authors
- Rita McGrath, Alex Gourlay
- Publisher
- Perseus books
- Released
- 2013
- Format
- Hardcover
- Pages
- 204
- ISBN10
- 1422172813
- ISBN13
- 9781422172810
- Series
- Categories
- Tags
- Business, USA, Technology, Leadership
- Description
- Argues that sustainable competitive advantage can no longer be the Holy Grail for companies due to a constantly changing environment, and offers a new set of principles for winning in a volatile and uncertain marketplace.