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Do you know if your marketing is profitable? Which activities deliver the most value? and which simply fail to deliver? Knowing the answers to these questions will help you and your business to back the right choices, make the right decisions and deliver more profitable marketing performance.These are the questions that Marketing Payback has been built to answer.
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Marketing Payback, Robert Shaw, David Merrick
- Language
- Released
- 2005
- Binding
- (Paperback)
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- Title
- Marketing Payback
- Subtitle
- Is Your Marketing Profitable?
- Language
- English
- Authors
- Robert Shaw, David Merrick
- Publisher
- Financial Times/Prentice Hall
- Released
- 2005
- Format
- Paperback
- Pages
- 528
- ISBN10
- 0273688847
- ISBN13
- 9780273688846
- Series
- Categories
- Description
- Do you know if your marketing is profitable? Which activities deliver the most value? and which simply fail to deliver? Knowing the answers to these questions will help you and your business to back the right choices, make the right decisions and deliver more profitable marketing performance.These are the questions that Marketing Payback has been built to answer.