Parameters
- 400 pages
- 14 hours of reading
More about the book
Art today is defined by its relationship to money as never before. Prices of living artists' works have been driven to unprecedented heights, conventional boundaries within the art world have collapsed, and artists now think ever more strategically about how to advance their careers. Artists no longer simply make art, but package, sell, and brand it. Noah Horowitz exposes the inner workings of the contemporary art market, explaining how this unique economy came to be, how it works, and where it's headed. He takes a unique look at the globalization of the art world and the changing face of the business, offering the clearest analysis yet of how investors speculate in the market and how emerging art forms such as video and installation have been drawn into the commercial sphere. By carefully examining these developments against the backdrop of the deflation of the contemporary art bubble in 2008, "Art of the Deal" is a must-read book that demystifies collecting and investing in today's art market.
Book purchase
Art of the Deal, Noah Horowitz
- Language
- Released
- 2014
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Good
- Price
- €4.79
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- Title
- Art of the Deal
- Subtitle
- Contemporary Art in a Global Financial Market - With a New Postscript by the Author
- Language
- English
- Authors
- Noah Horowitz
- Publisher
- Princeton University Press
- Released
- 2014
- Format
- Paperback
- Pages
- 400
- ISBN10
- 069115788X
- ISBN13
- 9780691157887
- Series
- Tags
- Non-Fiction, Art & Culture, Social Sciences, Historical Themes, Business, Business & Management, Fine Art, Art, Economics, Photography, Sociology, Art History & Criticism, History of Art, Writing, Marketing and PR, Collecting, Museums, Career, Wealth, Globalization, Capitalism, Financial Crisis, Insurance, Financial Market, World Economy
- Description
- Art today is defined by its relationship to money as never before. Prices of living artists' works have been driven to unprecedented heights, conventional boundaries within the art world have collapsed, and artists now think ever more strategically about how to advance their careers. Artists no longer simply make art, but package, sell, and brand it. Noah Horowitz exposes the inner workings of the contemporary art market, explaining how this unique economy came to be, how it works, and where it's headed. He takes a unique look at the globalization of the art world and the changing face of the business, offering the clearest analysis yet of how investors speculate in the market and how emerging art forms such as video and installation have been drawn into the commercial sphere. By carefully examining these developments against the backdrop of the deflation of the contemporary art bubble in 2008, "Art of the Deal" is a must-read book that demystifies collecting and investing in today's art market.