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Aimed at Management students as well as managers of private and public companies, non-profit organisations and consumer associations, this text takes a European perspective.
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Understanding the Consumer, Bernard Dubois
- Language
- Released
- 2000
- Binding
- (Paperback)
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- Title
- Understanding the Consumer
- Subtitle
- A European Perspective
- Language
- English
- Authors
- Bernard Dubois
- Publisher
- Prentice Hall
- Released
- 2000
- Format
- Paperback
- Pages
- 336
- ISBN10
- 0136163688
- ISBN13
- 9780136163688
- Series
- Description
- Aimed at Management students as well as managers of private and public companies, non-profit organisations and consumer associations, this text takes a European perspective.