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This book is made up of short, medium, and long decision oriented and analytical cases that help explain consumer behavior. Most cases feature a real, live (but disguised) person—and none of the cases are published anywhere else. A wide range of topics range from lifestyles (vampyres) to collecting (Dale Earnhardt) to values (St. Timothy's) to rituals and symbolism (Princess for a Day).
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Cases in Consumer Behavior, Martha R. McEnally
- Language
- Released
- 2002
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Good
- Price
- €14.99
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- Title
- Cases in Consumer Behavior
- Language
- English
- Authors
- Martha R. McEnally
- Publisher
- Pearson College Div
- Released
- 2002
- Format
- Paperback
- Pages
- 94
- ISBN10
- 0130665584
- ISBN13
- 9780130665584
- Series
- Description
- This book is made up of short, medium, and long decision oriented and analytical cases that help explain consumer behavior. Most cases feature a real, live (but disguised) person—and none of the cases are published anywhere else. A wide range of topics range from lifestyles (vampyres) to collecting (Dale Earnhardt) to values (St. Timothy's) to rituals and symbolism (Princess for a Day).