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More about the book
Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.
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Understanding Media Economics, Gillian Doyle
- Language
- Released
- 2002
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Good
- Price
- €4.79
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- Title
- Understanding Media Economics
- Language
- English
- Authors
- Gillian Doyle
- Publisher
- SAGE Publications Ltd
- Released
- 2002
- Format
- Paperback
- Pages
- 184
- ISBN10
- 076196875X
- ISBN13
- 9780761968757
- Series
- Description
- Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.