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From Marginal to Mainstream
Parameters
- 264 pages
- 10 hours of reading
More about the book
Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.
Book purchase
From Marginal to Mainstream, Lynda Edwards, Helen Chilton, Helen Edwards
- Language
- Released
- 2023
- Binding
- (Paperback),
- Book condition
- Very Good
- Price
- €3.69
Payment methods
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- Title
- From Marginal to Mainstream
- Language
- English
- Authors
- Lynda Edwards, Helen Chilton, Helen Edwards
- Publisher
- Kogan Page
- Released
- 2023
- Format
- Paperback
- Pages
- 264
- ISBN10
- 1398604313
- ISBN13
- 9781398604315
- Series
- Description
- Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.