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More about the book
Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.
Book purchase
From Marginal to Mainstream, Helen Edwards, Helen Chilton, Lynda Edwards
- Language
- Released
- 2023
- Binding
- (Paperback),
- Book condition
- Very Good
- Price
- €6.99
Payment methods
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- Title
- From Marginal to Mainstream
- Language
- English
- Authors
- Helen Edwards, Helen Chilton, Lynda Edwards
- Publisher
- Kogan Page Ltd
- Released
- 2023
- Format
- Paperback
- Pages
- 264
- ISBN10
- 1398604313
- ISBN13
- 9781398604315
- Series
- Tags
- Non-Fiction, Business, Business & Management, Economics, Management & HR, Marketing and PR, Innovation, Advertising and Promotion
- Description
- Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.