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Managing Service Operations

Design and Implementation

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Guiding readers through each stage in the design and implementation of service operations, this book combines lively examples that are easy to relate to with clearly explained theory. Readers are introduced to the main differences between managing services to managing products and given a concise induction into the core principles of operations management. The text then maps out each consecutive stage in the life of a service, from the initial business proposal for a new service, through market research practices, to the development and implementation of a service and concludes with the termination and disposal of a service.

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Managing Service Operations, William J Hollins, Sadie Shinkins

Language
Released
2006
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(Paperback),
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Damaged
Price
€12.62

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Title
Managing Service Operations
Subtitle
Design and Implementation
Language
English
Released
2006
Format
Paperback
Pages
312
ISBN10
1412929539
ISBN13
9781412929530
Series
Description
Guiding readers through each stage in the design and implementation of service operations, this book combines lively examples that are easy to relate to with clearly explained theory. Readers are introduced to the main differences between managing services to managing products and given a concise induction into the core principles of operations management. The text then maps out each consecutive stage in the life of a service, from the initial business proposal for a new service, through market research practices, to the development and implementation of a service and concludes with the termination and disposal of a service.