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This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
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Asian Brand Strategy (Revised and Updated), Martin Rolland
- Language
- Released
- 2015
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Asian Brand Strategy (Revised and Updated)
- Subtitle
- Building and Sustaining Strong Global Brands in Asia
- Language
- English
- Authors
- Martin Rolland
- Publisher
- Palgrave MacMillan
- Released
- 2015
- Format
- Hardcover
- Pages
- 339
- ISBN10
- 1137359161
- ISBN13
- 9781137359162
- Series
- Tags
- Business, Economics, Management & HR, Asia, Leadership, Marketing and PR, Trust, Development, Strategy
- Description
- This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.