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There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.
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Web Metrics, Jim Sterne
- Language
- Released
- 2002
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Web Metrics
- Subtitle
- Proven Methods for Measuring Web Site Success
- Language
- English
- Authors
- Jim Sterne
- Publisher
- John Wiley &Sons
- Released
- 2002
- Format
- Paperback
- Pages
- 356
- ISBN10
- 0471220728
- ISBN13
- 9780471220725
- Series
- Description
- There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.