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Online marketing guru Jim Sterne shows how to apply classic marketing principles to the Internet. He also explains how to take full advantage of the exciting new marketing opportunities presented by the latest Web technologies. Writing for non-techies, he provides just enough detail to help you understand the Web's vast potential as a marketing medium without overwhelming you. In straightfoward language, supplemented with fascinating case studies, he tells you what you need to know to:
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World Wide Web Marketing, Jim Sterne
- Language
- Released
- 1998
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- World Wide Web Marketing
- Subtitle
- Integrating the Web into Your Marketing Strategy
- Language
- English
- Authors
- Jim Sterne
- Publisher
- Wiley
- Released
- 1998
- Format
- Paperback
- Pages
- 416
- ISBN10
- 0471315613
- ISBN13
- 9780471315612
- Series
- Tags
- Business, Computers & Internet, Economics, Marketing and PR, Internet, Advertising and Promotion
- Description
- Online marketing guru Jim Sterne shows how to apply classic marketing principles to the Internet. He also explains how to take full advantage of the exciting new marketing opportunities presented by the latest Web technologies. Writing for non-techies, he provides just enough detail to help you understand the Web's vast potential as a marketing medium without overwhelming you. In straightfoward language, supplemented with fascinating case studies, he tells you what you need to know to: