Big Data

More about the book

Leverage big data to enhance your business. Social media analytics, web-tracking, and other technologies enable companies to manage vast amounts of data, providing insights into customers, products, competition, and markets. With these insights, businesses can improve customer experiences, enhance products, add value, and boost return on investment. However, busy IT professionals and executives often struggle with implementation, which is where this practical guide comes into play. This comprehensive resource offers a step-by-step approach to harnessing big data for business value. It is filled with practical techniques, real-world examples, and hands-on exercises, addressing the technologies involved and identifying areas within organizations that can fully leverage big data. The book demonstrates how to break down current business strategies to connect big data initiatives with value creation processes. It examines various value creation models and discusses challenges in operationalizing big data, such as organizational structures, education, and new roles. Additionally, it includes methodology worksheets and exercises for applying techniques, along with real-world examples from diverse organizations utilizing big data. Written by expert William Schmarzo, this guide offers invaluable insights and advice for maximizing the potential of big data in business.