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Annotation Aus dem Inhalt: Grundlagen. Werbewirkung. Positionierung und Image. Werbekonzeption. Public Relations. Werbeträger. Internationale Werbung. Sonderwerbeformen. Lösungen. Copyright © Libri GmbH. All rights reserved.
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Werbung, Ingomar Kloss
- Language
- Released
- 2002
- Binding
- (Hardcover)
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- Title
- Werbung
- Subtitle
- Lehr-, Studien- Und Nachschlagewerk (Wiso-Lehr- Und Handbücher)
- Language
- German
- Authors
- Ingomar Kloss
- Publisher
- Oldenbourg
- Released
- 2002
- Format
- Hardcover
- Pages
- 611
- ISBN10
- 3486272535
- ISBN13
- 9783486272536
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, Economics, Management & HR, Marketing and PR, Advertising and Promotion
- Description
- Annotation Aus dem Inhalt: Grundlagen. Werbewirkung. Positionierung und Image. Werbekonzeption. Public Relations. Werbeträger. Internationale Werbung. Sonderwerbeformen. Lösungen. Copyright © Libri GmbH. All rights reserved.