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Marketing Without Advertising
Inspire Customers To Rave About Your Business & Create Lasting Success
More about the book
Explaining why conventional advertising costs so much and why it attracts the wrong type of customer, Marketing Without Advertising is the entrepreneur's bible. It teaches business owners practical--and simple -- marketing strategies that will: - save big dollars on ads - attract long-term customers and build trust - improve customer service - encourage customer referrals - help plan effective, low-cost marketing events - form alliances with other small businesses - use the Internet effectively - and more
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Marketing Without Advertising, Michael Phillips, Salli Rasberry
- Language
- Released
- 2005
- Binding
- (Paperback)
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- Title
- Marketing Without Advertising
- Subtitle
- Inspire Customers To Rave About Your Business & Create Lasting Success
- Language
- English
- Authors
- Michael Phillips, Salli Rasberry
- Publisher
- Nolo
- Released
- 2005
- Format
- Paperback
- Pages
- 240
- ISBN10
- 1413301843
- ISBN13
- 9781413301847
- Series
- Categories
- Tags
- Business
- Description
- Explaining why conventional advertising costs so much and why it attracts the wrong type of customer, Marketing Without Advertising is the entrepreneur's bible. It teaches business owners practical--and simple -- marketing strategies that will: - save big dollars on ads - attract long-term customers and build trust - improve customer service - encourage customer referrals - help plan effective, low-cost marketing events - form alliances with other small businesses - use the Internet effectively - and more