More about the book
How championing consumers led to ING Direct's revolutionary rise in the banking industry In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they've become the most successful online banking venture in history. The Orange Code recounts ING Direct's intriguing story, explaining the philosophy of its founder Arkadi Kuhlmann-who believes in the power of individuals to control their financial destiny-and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. The level of success achieved by ING Direct holds some important lessons and offers some much-needed inspiration to a business world that could use a little of both right now.
Book purchase
The Orange Code, Arkadi Kuhlmann, Bruce Philp
- Language
- Released
- 2009
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Damaged
- Price
- €6.33
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- Title
- The Orange Code
- Subtitle
- How ING Direct Succeeded by Being a Rebel with a Cause
- Language
- English
- Authors
- Arkadi Kuhlmann, Bruce Philp
- Publisher
- John Wiley & Sons Inc
- Released
- 2009
- Format
- Hardcover
- Pages
- 252
- ISBN10
- 0470287233
- ISBN13
- 9780470287231
- Series
- Tags
- Non-Fiction, Business, Biographies
- Description
- How championing consumers led to ING Direct's revolutionary rise in the banking industry In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they've become the most successful online banking venture in history. The Orange Code recounts ING Direct's intriguing story, explaining the philosophy of its founder Arkadi Kuhlmann-who believes in the power of individuals to control their financial destiny-and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. The level of success achieved by ING Direct holds some important lessons and offers some much-needed inspiration to a business world that could use a little of both right now.